Who We Are
The Mind Lab Performance Academy was founded in 2019 by Bruno Pecly during his tenure as a Realtor at Keller Williams. While working in a highly competitive, high-pressure environment, Bruno identified a critical gap in performance: professionals were technically capable, but mentally unprepared to handle the emotional demands, decision fatigue, and volatility of the industry.
He began helping real estate professionals improve mental performance, strategic thinking, lead generation systems, and emotional regulation throughout the client journey, an area where many struggled to perform consistently.
Since then, The Mind Lab Performance Academy has evolved into a performance consultancy serving business owners and organizations across multiple industries, including automotive dealerships, aesthetics, beauty professionals, technology companies, sports clubs, and academies.
Through this work, we have developed and refined proven systems that help business owners strengthen operations, build high-performing teams, and create organizations that deliver consistent results and meaningful impact.
Our Team
Founder, High-Performance Coach
Bruno Pecly, a Brazilian-born naturalized American, is a former basketball and poker player who brings a unique blend of experience and academic insight to performance coaching.
With 18 years of study in psychology, neuroscience, and elite performance, he developed a unique methodology that integrates mental strength with behavioral science.
Bruno Pecly
As the founder of The Mind Lab Performance and The Dominant Athlete, Bruno offers coaching and training to help athletes and leaders achieve their potential.
Bruno has been working with elite UFC athletes, top tennis players and high-level business owners all over the world.
His academic credentials include postgraduate degrees in Neuroscience and Behavior, an MBA in Leadership, and a BBA. Certified as a Mental Performance Coach and a High-Performance Coach.
He provides actionable strategies for mental resilience and peak execution.
Vanessa Pecly
Organizational Dev. & Leadership Specialist
Vanessa Pecly is an Organizational Development specialist with over a decade of experience helping small businesses and growing teams create clarity, structure, and momentum. She holds a degree in Organizational Leadership & Development and specializes in turning complex frameworks into practical, people-centered tools that teams can actually use.
Her work blends instructional design, leadership development, and deep operational insight, so whether you’re leading a café, managing a startup team, or scaling your business, her mission is the same: to help you build systems that work for your people, not against them.
As part of The Mind Lab team, she delivers the same foundational strategies she’s used to support leaders across industries, without the jargon, the fluff, or the traditional consultant price tag.
Just clear steps, powerful tools, and real results.
